Discovery
Brief + research
carchoice
In the year 2012, we developed branding assets for Carchoice Autosales. The business operated for a span of 9 years before eventually dissolving in 2017, marking 5 years after our initial branding endeavor.
discovery
Back in the year 2012, I was brought on board under contract, and during that time, I orchestrated our inaugural series of discovery sessions. These sessions were carefully structured as workshops, designed to facilitate brainstorming and articulate my comprehensive vision of strategic branding. Through these interactive workshops, we collectively delved into the intricacies of the branding process, fostering an environment where ideas could flow freely and concepts could be thoroughly explored. This approach laid the foundation for our subsequent branding endeavors, setting the stage for a fruitful journey into the realm of strategic brand development. Presented here are few examples showcasing the entry-level strategies.
productions
The in-person experience at the dealership was curated to enhance the feeling of gift selection. From the moment customers step onto the premises, we will prioritize their comfort and engagement. Personalized consultations and test drives were orchestrated to feel like the unveiling of a special surprise. The surroundings and interactions reflect the attention and care associated with choosing a meaningful gift.
Brief + research
The core of our creative branding goal for Carchoice Autosales lies in fostering a unique and emotional connection between customers and the vehicles they offer. We aimed to transform the car-buying experience from a mere transaction into a memorable and personalized journey. By envisioning the act of choosing a Carchoice car as akin to selecting a cherished gift, we want customers to feel a deep sense of ownership and pride in their decision. This is why we implemented the "your choice" slogan alongside visual depicting cars being revealed.
