discovery
The discovery session held with Krewd Cards, a clandestine service specializing in card sales, provided valuable insights into their distinct characteristics and aspirations. It was revealed that Krewd Cards drew inspiration from the mysterious world of secret societies to shape their approach. This intriguing source of influence added a layer of depth to their identity.
The primary objective that emerged from the session was to forge a resilient and potent branding style that would resonate with their target audience. The aim was to encapsulate the enigmatic allure associated with secret societies while maintaining a contemporary and relatable appeal. This envisioned branding style would serve as a powerful tool for capturing attention and fostering a memorable connection with customers.
Brief + research
The guiding principle that underpinned Krewd's branding strategy was a steadfast commitment to consistency. In conceptualizing their brand identity, a pivotal idea emerged: the creation of a distinctive and exclusive pattern. This pattern wasn't merely meant to be a visual element; it was designed to encapsulate a multifaceted concept, evoking a sense of technological sophistication intertwined with the notion of "predicting the future." Selecting this unique pattern was strategic, aiming to create an indelible mark that would be instantly associated with Krewd. This pattern would find its place across various touch points of their brand presence, from logo adaptations to packaging and beyond, reinforcing a sense of continuity and familiarity for their audience.
productions
With the brief solidified and a unanimous direction established, we embarked on a significant milestone that unfolded over the course of a week – a noteworthy achievement both for me and the entire Blanc Creative team. This marked a pivotal moment, reflecting our ability to efficiently channel creative visions into tangible results. In determining the path forward, it was evident that a crucial decision had to be made: the selection of the manufacturer to bring Krewd Cards' branding to life. Meticulously considering options, we strategically opted for a manufacturer located in Miami, Florida. This choice wasn't arbitrary; rather, it was a thoughtful decision based on multiple factors.
The thriving business landscape in the Wynwood area of Miami, known for its dynamic creative scene, proved to be the ideal setting for a company as innovative as Krewd Cards. By partnering with a local manufacturer, we aimed to not only ensure proximity for effective collaboration but also to contribute to the local creative ecosystem.
Discovery
Brief + research
secret card society
An undercover acquaintance is currently selling an array of cards, from playing cards to monster and duel cards. With urgency, he approached me to swiftly craft his branding.