discovery
Each discovery session with Bethencourt Studios yields fruitful outcomes, facilitated by our established rapport from past collaborations. Our communication flows seamlessly, allowing us to build upon our shared history. Beginning our recent engagement, we undertook a process of refining previous design concepts to align with a contemporary branding approach. Aiming for a more modern aesthetic, we embarked on a journey to harmonize the existing design scopes and ideas. This involved an intentional effort to infuse a delicate and refined tone into the brand's identity. A pivotal aspect of this endeavor was the strategic creation of a compelling visual contrast, effectively juxtaposing light and dark elements to evoke a sense of striking dynamism.
In essence, the discovery sessions played a pivotal role in revitalizing Bethencourt Studios' branding, guided by our effective communication and commitment to a modern, harmonious, and visually impactful design approach.
Discovery
Brief + research
chandeliers
I have had the privilege of being part of this client's rebranding journey on multiple occasions. This is a long-standing partnership, and it is with a tinge of sadness that I share the news of the company's closure. Carlos, who had been an integral part of this endeavor, has transitioned to a different professional path.
productions
In the latter part of October 2020, I initiated the comprehensive process of introducing branding strategies and print media into the landscape. Subsequently, after meticulously crafting stationery and curating assets for upcoming events, our team diligently focused on the intricate task of effectively disseminating promotional materials.
Carlos, a valued client, took great satisfaction in seeing the positive results of his dedicated contributions to our creative branding efforts, even though his primary goal was to sell. His sense of pride was well-founded, as his active involvement had a palpable impact on the successful realization of our branding endeavors.
Brief + research
The central focus of our endeavor was centered around a comprehensive rebranding initiative. What emerged as a particularly innovative aspect of this rebranding effort evolved into a guiding motto that we now refer to as "light after darkness." This concept was skillfully translated into visual representation through a strategic technique – the incorporation of shadowed corners within our imagery. Moreover, we employed a meticulous highlighting approach to accentuate every surface that came into contact with the illuminating effects of light. This creative juxtaposition of darkness and light not only underscored the transformational nature of the rebrand but also conveyed a profound message of hope and progress emerging from challenging circumstances.
