discovery
Established in the year 2020, F&F Roofing & Renovations came to a realization that a well-defined branding strategy was an essential asset for their venture. Recognizing the significance of a cohesive brand identity, they engaged my services to craft a tailor-made logo and design a website that would effectively represent their business.
Over the span of five months, we embarked on a series of collaborative sessions to meticulously outline and refine our approach. These interactions, amounting to eight productive meetings, were crucial in ensuring that we maintained a strong alignment with our strategic goals. With a dedicated focus on strategy and mood boards, we strived to cultivate a shared vision that would serve as the foundation of our creative journey.
Brief + research
Through our continuous engagement, we gradually pieced together a comprehensive brief that encapsulated the essence of F&F Roofing & Renovations. The aim was to create a succinct yet detailed document that would guide our design process, reflecting not only the company's values but also its unique branding points. This journey was characterized by a thorough and collaborative process, involving multiple strategy and mood board sessions, culminating in a well-crafted brief that would guide the creation of a distinct logo and an engaging website. The final signature approved branding for F&F Roofing & Renovations in the summer of 2021.
productions
In a strategic move, we initiated the circulation of approval forms that played a pivotal role in aiding F&F Roofing & Renovations to attain their initial acquisition objectives. These forms ingeniously solicited reviews, providing a platform for their clients to express their experiences and satisfaction. This proactive approach not only reinforced their credibility but also generated early traction in the form of positive feedback.
As we delved deeper into the branding process, it became evident that the branding's impact transcended mere recognition – it took on a promotional aura, akin to the fervor of a presidential campaign. This approach not only heightened visibility but also imbued a sense of excitement and anticipation within the target audience. By employing persuasive and captivating elements, the branding resonated strongly and left a lasting impression with their customers.
Discovery
Brief + research
roofing + renos
I was engaged by a home renovations company to design a website and create a logo for them. We offered a complete branding package pro-bono, and this collaboration with Alfons, the company's founder, led to significant referrals of my work within the local community.