discovery
The client aimed to establish a brand for their recently launched venture in Milton, Ontario. The journey into product development began when the owner embraced an "all natural" approach for their skincare products. This involved crafting batches of soaps, moisturizers, and oils from home. With guidance from elders and connections in the industry, Penzi gradually gained recognition, prompting the need for a distinct brand identity.
Brief & research
The crafted brief had a distinct goal: to establish their brand in the market through appealing packaging and digital branding. The branding aimed to mirror the narrative unveiled in the discovery session. A wordmap and mood board were designed, leading to 17 iterations that were carefully refined and accepted by the client for production. The envisioned scope and tone centered on a gentle, tropical, and natural essence. The brand consciously avoided portraying excessive luxury or lavishness, hence the absence of ornate flowers or extravagant details, in harmony with the Penzi brand identity.
productions
Penzi has solidified its online presence as a reputable natural brand across Ontario, Canada. This achievement was realized through the development of skin-nurturing products and the provision of educational resources for those interested in embracing a natural lifestyle. Our team effectively addressed their design challenges, resulting in a range of impactful and informative collateral that resonates with their target audience. Blanc played a meaningful and coherent role in Penzi's branding journey. We established key milestones to track progress across all dimensions of their brand development.
Earth, soul, balance.
Objective: Penzi aims to introduce homemade natural care products to a wide audience and establish a reputation for promoting natural awareness. To achieve this, we formulated a branding strategy and designed packaging to raise awareness.
