discovery
During the discovery session between the Blanc and the mobile detailing service, D-spot, comprehensive discussions took place regarding the branding, promotional, and social media aspects of the business. We delved into understanding D-spot's unique value proposition, target audience, and core brand identity. Collaboratively, we outlined strategic milestones for enhancing D-spot's branding and promotional efforts. The session set the foundation for a focused and integrated approach to boost D-spot's presence, both in terms of visual identity and effective engagement across social media platforms.
Brief + research
The creative objective behind the development of the logo and branding for D-spot is both compelling and promising. The concept centers on the idea of water – the notion of being as adaptable and refreshing as water, aligning perfectly with the experience of driving a freshly detailed car. Building upon this objective, we meticulously crafted a creative brief that effectively highlighted the company's unique strengths and how its distinctive tone would strongly resonate with its customer base. This approach not only captures the essence of D-spot's service but also communicates a dynamic and refreshing brand identity that is sure to leave a lasting impact.
productions
D-Spot, a mobile detailing service, underwent a process of branding and online social enhancement. The branding effort focused on developing a unique identity tied to the idea of water, symbolizing freshness and adaptability similar to a clean car. This resulted in a standout logo and consistent visual elements.
Concurrently, D-Spot boosted its online presence through social media platforms. Leveraging social media, the brand effectively engaged its audience with compelling content, highlighting services, customer feedback, and the dynamic nature of its offerings. This strategy led to higher customer interaction, improved communication, and a stronger online presence. In essence, D-Spot's journey demonstrated the importance of unified branding and dynamic social media engagement, contributing to business growth and increased customer involvement in their mobile detailing service.
Discovery
Brief + research
mobile detailing
Operating from Miami, FL, a mobile detailing service sought the expertise of Blanc to address their branding needs. They aimed to establish a strong brand identity within the competitive mobile business market, and Blanc was tasked with crafting a visual solution to achieve this.